Zurich
Winter Wonderland


  • Design
  • Event Management

BACKUP was approached by Zurich Life Assurance to come up with a ‘winter’ themed event to celebrate success, cultivate a sense of comradery and partnership between fund managers and brokers. Catering to a mostly male audience, the team transformed the Round Room at the Mansion House allowing guests to step into a snowy outdoor experience.

SOLUTION

Décor was cleverly used to reinforce the theme, which included a wooden entrance ramp, two bespoke ‘log cabin’ bars and an impressive Ice Cocktail bar complete with signature Zurich cocktails all set to a 70ft backdrop of an Irish snow scene.The entrance to the building itself was masked with an impressive wooden cabin doorway with snow machines creating the real impression of stepping in out of the cold.  Ice on the tables, snow on the ground and plenty of snow balls were the enhancements around the room but the clever lighting warmed the venue so people could enjoy the Après Ski experience in their black tie attire. Customised check-in by the winter clad personnel greeted guests and gave them their “pass” and a programme for the evening. After dinner activities designed to get lads mingling (and competing) included on-theme games like Ski Simulated Racing on an 80 inch screen, LED Ice Foosball, Ice hockey tables and LED Ice casino tables as well as a self-serve Craft Beer Station.

WHAT THE CLIENT SAID

“From start to finish working with the team was a pleasure. I had worked with other event companies and there is no comparison in service. The event itself was incredible; the attention to detail was second to none. The BACKUP staff were hands on and nothing was left to chance. I enjoyed the entire experience”

ZURICH GROUP