Sporting Proud

  • Design
  • Event Management
  • Social Media

For the last 19 years BACKUP has worked as the official organiser of the Sporting Proud Triathlon, attracting thousands of participants and raising over One Million Euro for children’s charities from coast to coast.

Each year a unique campaign is created to promote the event and drive participation, this has included in-house design of flyers & t-shirts, community outreach, social media management and paid media support.

Taking place in September at Brittas Bay, Co Wicklow, the large-scale outdoor race requires intensive organisation to ensure the 350 athletes and their gear are managed, along with timing stations and fast moving transition areas. In addition to the participants the event attracts hundreds of cheerleaders and supporters that are kept watered, fed and entertained throughout the afternoon, regardless of weather conditions.