ABOUT US

We are BACKUP, a friendly Dublin based agency. We have a diverse team of passionate and talented individuals that believe in creativity, innovation and providing real results. We work across all platforms, finding the right solution to meet objectives at hand. Whether it’s creative, digital, social, experiential, live events or in-store promotions. We love what we do, and our passion shows in the work we have done for our clients over the past 23 years.

OUR STUDIO

Since in 1993 we’ve had a few digs, and as we’ve grown – we’ve had to trade up. We currently reside in sunny Dun Laoghaire, just a moment’s stroll from local stalwart Baker’s Corner, we are right at home here. Our open-plan studio provides the light and space for our full team to enjoy the ideal collaborative atmosphere to do great work.

OUR APPROACH

At BACKUP we look at every brief as a unique problem, and every unique problem needs a unique solution. The idea leads and the execution is developed around that. In jargon terms, we are ‘Media Neutral’, and we choose the best solution for you and your brand.

MEET OUR TEAM

  • John Carroll
    Operations Director
    Rapidly heading towards the end of his second decade at BACKUP, John has worked everywhere from the post room to the top office, helping to grow the agency team from 3 to 20 people along the way.
    With a marketing background and a passion for building businesses, John is now in charge of realising the BACKUP dream! When not in BACKUP John can be found with family and friends in his beloved Greystones, or exercising his most prized possession - his passport.
    John Carroll
    Operations Director
  • Will Secor
    Head of Social
    An Angeleno in Dublin, Will is a digital strategist with extensive experience working with the biggest brands in tech and entertainment. Will joins BACKUP as the new Head of Social, bringing with him expertise in analytics, social publishing, digital campaigns, and product development. When offline, Will is hunting down Dublin’s deadliest cup of coffee, playing board games with strangers, or tinkering with film cameras.
    Will Secor
    Head of Social
  • Megan Daly
    Junior Marketing Executive
    Megan Daly
    Junior Marketing Executive
  • Gianni Clifford
    Head of Creative
    With over twelve years of Graphic Design experience in both the digital and print worlds, Gianni joined the BACKUP team in mid-2015 to take all creative work in-house. Gianni also has a wealth of experience in event management making him a perfect fit for the team. When not in BACKUP Gianni can be found on the terraces of Dalymount Park or bending someone's ear with a pint of Guinness in hand.
    Gianni Clifford
    Head of Creative
  • Catherine Farrell
    Consumer Insights Team
    Catherine has worked with Backup for over twenty years, starting as a in-store demonstrator, moving up to a supervisor before joining the team in office on the Data & Insights team. Catherine loves to travel and socialise with friends and family.
    Catherine Farrell
    Consumer Insights Team
  • Jackie Cahill
    Head of Field Marketing
    Joining BACKUP in May 1999, Jackie has over 17 years of Field Marketing experience, managing client promotional and large experiential campaigns. Her vast experience varies from campaign planning to logistics, crisis and staff management. An avid cricket fan & cricket Mom, Jackie spends most weekends are at Phoenix Cricket Club games, cheering on teams of all ages.
    Jackie Cahill
    Head of Field Marketing
  • Carla Reilly
    Consumer Insights Team
    Carla is a highly driven & fully motivated team player with over 10 years experience at BACKUP. Working on the Customer & Insights team, Carla excels in creating B2B, customer focused relationships and planning out the staff working schedules for her department to ensure that strict timelines and accurate data is delivered on time.
    In her spare time, Carla loves shopping, socialising and a good knees up!
    Carla Reilly
    Consumer Insights Team
  • Valentina Ali
    Designer
    Valentina is a Venezuelan graphic designer lost in Dublin. An expert in graphics, print, photography & visuals, Val loves cool and creative designs, regardless of the medium. Val loves when her inner child takes command, being absolutely awkward, exploring & listening to ODESZA.
    Valentina Ali
    Designer
  • Kerry Mulvihill
    Account Manager
    Kerry has worked on numerous marketing campaigns helping to deliver both sales and category growth for leading consumer brands. A background across both sales (FMCG) and marketing (agency) disciplines has brought about a knowledge and appreciation of the two functions, as well as an understanding of what is required from both to help deliver results. A keen sporting enthusiast who when not playing, watching or talking about sport likes to travel and taste his way around the world.
    Kerry Mulvihill
    Account Manager
  • Clodagh Griffin
    Staffing & Community Manager
    A natural, ‘people-person,’ Clodagh has a gift for communication. Her wealth of experience from the radio industry means she is able to engage and connect with our constantly growing promotions and staff teams. A Waterford native living in Dublin, she brings the best of both worlds to BACKUP.
    Clodagh Griffin
    Staffing & Community Manager
  • Stephen Byrne
    Data Acquisitions Manager
    With over 20 years of Retail experienced, 14 of which with a major retailer in Ireland, it's safe to say Stephen has a wealth of experience. Stephen manages the Customer & Insights team, working closely with client requests which can entail data capture, retail audits and product assessments. A passionate sports fan, if he's not heard shouting on the terraces of Tallaght Stadium, Croke Park or Anfield, Stephen can be found smacking a little white ball around a field most weekends (with limited success).
    Stephen Byrne
    Data Acquisitions Manager
  • Lorna Mullen
    Head of Events
    Joining BACKUP sixteen years ago Lorna has worked across countless events and managed all BACKUP's corporate clients needs. Originally with a sales and creative background, her attention to detail and creative flair together combined with exceptional organisational and communication skills mean she’s at the top of her game to Head the BACKUP Events department. With a keen interest in sports, she’s an avid Manchester United fan and can be seen in the summer running around a softball field.
    Lorna Mullen
    Head of Events
  • Ian McLean
    Accounts & Payroll Manager
    Ian our in-house Accounts and Payroll Manager has been with the BACKUP since Feb 2008. He came to BACKUP with 10 years of experience in Accounting and Payroll so he's been at this for nearly 20 years now (and he's not that old). When he's not in the office working hard you'll see him treading the boards and generally having fun in the theatre.
    Ian McLean
    Accounts & Payroll Manager
  • Derval Carroll
    Managing Director
    After 23 years at the helm Derval has established BACKUP as a serious competitor in the Irish agency industry. With extensive experience in retail and agency backgrounds, Derv is well known and respected by her peers.

    Founding BACKUP in 1993, the team primarily worked on the FMCG industry, recently extending across sectors.

    In the intervening years Derv has been joined by some of the most talented and special people, who have made BACKUP what it is today. Derv's free time is spent either singing Barbershop harmonies or being a devoted Granny.
    Derval Carroll
    Managing Director
  • Ronan Walsh
    Retail Marketing Executive
    Ronan joined Backup in the summer of 2017 and works with Kerry in the Retail Marketing team. With a B2B background and a degree in International Business & Spanish, his experience helps him build and maintain business relationships with new and existing clients as a Retail Marketing Executive. In his spare time he plays football with Railway Union and tries to keep the travel bug at bay.
    Ronan Walsh
    Retail Marketing Executive
  • Kim McKeever
    Head of Staffing
    Kim has been with BACKUP since 2008 and in that time has coordinated thousands of campaigns and events. Kim has used her extensive experience in communications roles to finely tune her operational and people management skills, and flourish in the fast pace that comes with running the Staffing Team. On her downtime Kim can be found subjecting her husband and friends to culinary creations at regular dinner parties or running around after her two young sons.
    Kim McKeever
    Head of Staffing